What is New Media?

I was recently asked by a respected peer a very open ended question: “What is New Media?”

It’s a hard question to nail down, because there are so many possible answers. The definition of “New Media” is a hard one to come by because of the continual change of its use, new technologies, and marketing speak. So here I was, on the spot, known as an expert in the field to the people at the table; how do you define new media to someone who purposefully does not have a home computer? After some thought, I defined it something like this:

“New Media is broadly-accessible content that is intended to receive a response from the person who engages it.”

cont’d

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