What is New Media?

I was recently asked by a respected peer a very open ended question: “What is New Media?”

It’s a hard question to nail down, because there are so many possible answers. The definition of “New Media” is a hard one to come by because of the continual change of its use, new technologies, and marketing speak. So here I was, on the spot, known as an expert in the field to the people at the table; how do you define new media to someone who purposefully does not have a home computer? After some thought, I defined it something like this:

“New Media is broadly-accessible content that is intended to receive a response from the person who engages it.”



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: